Before the sessions began, Mona Pasquil - the western political director for the White House Office of Political Affairs and the Clinton Administration - delivered the keynote address.
Mona Pasquil addressed several PRSSA chapters on Nov. 7 (Andrea Ciurej/UNO).
Pasquil spoke to students about effective crisis communication and the challenges faced by today's public relations professionals.
"Think of scenarios and put them in a can," she said. "It's easy to say, hard to do."
Pasquil addressed the importance of timing when dealing with crisis communication scenarios.
"You've got to wait and you've got to think about it," she said. "You've got a millisecond."
Pasquil also addressed the importance of knowing who you are as a person and a professional.
"There are people that don't need you to save the world, but do that one thing, that one simple thing," she said. "You will be the answer to the struggles today."
Chapter roll call immediately followed Pasquil's speech.
PRSSA chapters were called upon to stand up and deliver a cheer expressing to demonstrate school and chapter pride. Treasurer Shannon Stawniak created Maverick PR's cheer.
From Omaha, Nebraska - Hey!
We do PR the Maverick way!
Beef - it's what's for dinner.
Dun, dun, dun.
Following role call, students participated in a series of professional development sessions.
The first session involved four workshops: crisis, event planning, media relations and social media ethics. The second sessions involved international PR, career preparation, fashion and public affairs and community engagement. The third session involved non-profit PR, entertainment, employee relations and environmental public relations.
Brigham Young University's Susan Balcom Walton, associate chair of the department of communications, and Joel Campbell, associate professor of the department of communications, both led the discussion on the power and misuse of social media.
1. the purpose and character of the use, including whether such use is of a commercial nature or is for non-profit educational purposes.
Greenwashing is when a company or organization spends more time and money claiming to be "green" through advertising and marketing than actually implementing business practices that minimize environmental impact, according to the EnviroMedia Greenwashing Web site.
Taylor provided some tips for tackling "greenwashing" in a business:
- Be authentic and transparent when communicating your message as a company.
- Understand the difference between educational and promotional.
- Partner with third party advocates, such as social media, to relay your message.
- Be an advocate for yourself.
After the sessions, Maverick PR dined in Old Town San Diego for a mexican dinner.
Maverick PR dines at San Diego Old Town Mexican Cafe on Nov. 7. Not pictured: Alicia Kettleson, Andrea Ciurej and Yan He (Andrea Ciurej/UNO).